PNG CHIEFS SECURE COCA- COLA AS PREMIUM PARTNER

Coca-Cola Europacific Partners has officially joined the PNG Chiefs as a premier partner ahead of the club’s historic entry into the NRL in 2028.

The partnership will see the Coca-Cola brand displayed on the sleeves of the PNG Chiefs men’s NRL jersey when the team enters the competition in 2028.

Coca-Cola will also become the Chiefs’ exclusive non-alcoholic ready-to-drink beverage partner, with the partnership extending across match-day activities, media and digital platforms, and hospitality.

PNG Chiefs Chief Executive Officer Lorna McPherson says Coca-Cola is the third major partner officially announced by the club, following BSP and Sties.

McPherson says the agreement represents more than a conventional jersey sponsorship, describing it as a partnership built around national reach, community engagement and a shared belief in the future of Papua New Guinea.

The partnership forms part of the PNG Chiefs’ preparations for their historic NRL debut in 2028.

The partnership was formalised at Santos National Football Stadium, where PNG Chiefs CEO Lorna McPherson and CCEP PNG Country Director Tim Solly signed the agreement.

“Coca-Cola is one of the most recognizable brands in the world and to have CCEP partner with the club is a powerful endorsement of what we are building.” – Lorna McPherson, PNG Chiefs CEO

When the PNG Chiefs enter the NRL in 2028, Coca-Cola branding will feature on the playing sleeves of our men’s jersey. CCEP PNG also becomes the club’s exclusive partner in the non-alcoholic ready-to-drink beverage category.

CCEP PNG has supported rugby league across the country for years, from the Ipatas Cup and Digicel ExxonMobil Cup through to the PNG Hunters.

Now they join the PNG Chiefs.