BSP LAUNCH NEW BRAND MARKING A NEW ERA

By Sandra ULG

BSP Financial Group Limited (BSP) has officially launched its new brand marking a new a new era for BSP as the South Pacific’s leading commercial bank.

The new brand was launched last night, Monday 31st March, 2025 in Port Moresby, celebrated not just a new identity, but a new era for BSP and it reflects on BSP’s ambition, strength, and a deep connection to the South Pacific.

BSP Group Chief Executive Officer Mr. Mark Robinson emphasized that the revitalized identity is a symbol of transformation, representing BSP’s commitment to modernization, portraying staying true to their roots.

Mr. Robinson said BSP’s story began in 1957 in Port Moresby, 68 years ago, and since then, they have grown into the largest financial institution in the South Pacific, serving seven nations.

He says tonight is a special night when they embrace a whole new chapter, one that honors our legacy while paving the way for the future. As they proudly introduced a new look for BSP, a new brand identity that reflects their ambition, strength, and a deep connection to the South Pacific.

He adds that the new brand is a new identity that represents more than a new look. It signifies a promise to the customers and communities, a promise that BSP is uniquely placed to deliver on.

He further adds that they are introducing modern banking services and making these services more accessible and efficient.

From our headquarters here in Papua New Guinea to the Cook Islands and beyond, we are here to help our Pacific communities succeed and grow.

Meanwhile he thanked all of the staff, customers, and partners who continue to believe in and help drive BSP forward together BSP is stronger, bolder, and ready for the future.