CCEPNG PLATINUM SPONSOR OF 70TH ICONIC GOROKA SHOW
Exclusive Non-Alcoholic Beverage Partner
COCA-Cola Europacific Partners Papua New Guinea (CCEP PNG) officially announced its sponsorship as Platinum Sponsor and Exclusive Non-Alcoholic Beverage Partner of the iconic Goroka Show, this coming September.
This was announced at the recent Sponsors Dinner held in Goroka earlier this month.
The Goroka Show will be held from 18–20 September 2026 at the National Sports Institute, Goroka bringing together tribes, communities, and visitors from across Papua New Guinea and beyond, serving as a powerful platform for cultural expression and marks the milestone 70th edition of the Goroka Show.
CCEP PNG’s partnership with the Goroka Show Committee reflects the company’s broader commitment to supporting culture, community, and events that celebrate the rich traditions of Papua New Guinea.
Tim Solly, CCEP PNG’s Country Manager, said, “We have always believed that what makes us different is what makes us extraordinary — and nowhere is that truth more celebrated than here in the cultural shows we support in PNG.
“As a brand that has shared moments of connection across generations and cultures in PNG and we feel a deep sense of belonging in this space. Partnering with the 70th Goroka Show is our way of saying: we see you, we celebrate you, and we are honoured to be part of your story.”
Guthridge Songan, CCEP PNG’s Regional Sales Manager – Highlands, added that “We commend the resilience and dedication of the Goroka Show Committee in preserving this incredible event over seven decades and are proud to play a part in ensuring its continued success.”
The Goroka Show is Papua New Guinea’s longest-running and most celebrated cultural festivals, held annually in Goroka, Eastern Highlands Province. Now in its 70th year, the Show showcases traditional sing-sing performances, tribal dress, and the rich cultural heritage of Papua New Guinea’s diverse communities.
CCEP PNG is proud to support the Goroka Show and continues to sponsor other spectacular cultural events across the country, including the National Mask and Warwagira Festival, Enga Show, and the Morobe Agriculture Show.
